Is it time for Apple to rebrand iTunes?

On April 28, 2003, iTunes began selling digital music downloads with an opening catalog of just about 200,000 items.  Less than 7 years later, on February 24, 2010, iTunes sold its 10 BILLIONTH song download.   About 28% of all music is sold through iTunes. Today,  iTunes accounts for about 70% of worldwide online digital music sales, making the service the largest legal music retailer. 

But anyone who has visited iTunes knows that iTunes is much more than music downloads.  You can instantly download audiobooks, HD movies, aps, music videos, TV shows, games, books and podcasts.  In fact, just about anything digital can be downloaded from the iTunes store. 

So, is it time for Apple change the name of iTunes to something more representative of their offerings?

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